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I've got some exciting news to share: Reimagine, the book, is written and in the hands of my publishers, Business Expert Press in New York. I can't wait to share it with you.


Reimagine distils my experiences over the past 24 years working at the edge of organisational (and digital) transformation, combining both my personal experience and what I've learned through academic and commercial mentorship, consultancy and advisory work.


The key points have led to the creation of the framework, above, which is also the structure of the book:


  • Mindset - we need to overcome a 'denial' superpower and address our relationship with change: change is not our enemy, it is vital to our lives. It is our attitude and approach to change that we have to overcome, welcoming the opportunities that change brings, while preparing for the disruption it can also introduce.

  • Planning - fixed planning acts as a straitjacket in times of uncertainty: in the post-normal world we need to embrace a responsive approach to planning, one that maps possible scenarios and creates the discipline of adaptablity and flexibility. Through building these muscles, we can develop mastery over the future, whatever it brings.

  • Data - too often data is used as a stick to command obedience to the decisions that have already been made, to prove our point. But this misses the real value a sophisticated data discernment can bring. By allowing data to be a tool for discovery - and accepting that it may show where we are wrong as well as right - we can eliminate our double blinds, the things we are sure we know but we might be wrong about.

  • Motivation - by getting a clear understanding of what our own motivations are, and the motivations of the other stakeholders around us, we become able to better achieve alignment across our organisations - and to get the incentives we offer those we work with right. Aligning motivation unlocks the true value of teamwork.

  • Trust - the underlying principle of the framework is trust - and its close relative psychological safety. There is robust evidence that getting trust right leads to better performance across all the crucial metrics in a business: market cap, income, profitability, employee engagement, productivity, staff retention... the whole bucket.

There's obviously a lot more to this than a simple blog post can do justice to - which is why I'm eager to share the book with you. But in the meantime, I'd love to talk more about these ideas and how they can be applied to your ideal business.